Measured use cases

What individual GenAI deployments are reported to achieve, in the source’s own words.

25 use cases, 19 with a published measured effect.

A second layer, separate from the Cut / Reinvest / Grow tracker. It does not feed the AI Dividend Index. Effects are as reported by each source: most come from vendors, consultants or the company itself and are not independently audited.

All use cases

Amazon · Retail & e-commerce · Reasoning / planning · Date not stated
DeepFleet foundation model for warehouse robots
“improving the travel time of our robotic fleet by 10%”

company press release / blog
Amazon · Retail & e-commerce · Q&A / search · Date not stated
Rufus shopping assistant
“customers that use Rufus during a shopping journey are 60% more likely to complete a purchase.”

vendor blog (own product)
Ascendum · Industrial machinery · Q&A / search · 13 November 2024
GenAI repair-instruction tool for field mechanics
No measured effect published

consultant case study
Banks surveyed by McKinsey (unnamed) · Financial services · Summarization / extraction · 1 July 2024
GenAI in credit risk: climate risk questionnaires and credit memos
“the banks using them have reduced the time required to answer climate risk questions by approximately 90 percent, from more than two hours to less than 15 minutes.”

consultant article
BMW Group · Automotive · Reasoning / planning · 15 March 2024
In-Console Cloud Assistant (ICCA)
No measured effect published

vendor blog
CHRISTUS Health · Healthcare & pharma · Summarization / extraction · 13 June 2024
Abridge ambient clinical documentation
“Clinicians spent an average of 60% less time on documentation outside of work hours”

vendor press release
Composite organisation (Forrester) · Professional services · Generation · Date not stated
Microsoft 365 Copilot for Sales
“Projected return on investment (ROI) 125% - 468%”

commissioned study (Forrester TEI)
Composite organisation (Forrester) · Media & creative · Generation · Date not stated
Adobe Creative Solutions and Firefly
“Medium impact of an $11.0 million NPV and net ROI of 461%.”

commissioned study (Forrester TEI)
Deutsche Telekom · Telecommunications · Reasoning / planning · Date not stated
AI-powered personalised training and coaching
“a 2 percent decrease in calls transferred to another agent or department and a 10 percent increase in first-time resolution rates.”

consultant case study
Duolingo · Education · Generation · 14 March 2023
Duolingo Max (Explain My Answer, Roleplay, Video Call)
No measured effect published

company press release / blog
ESPN · Media & creative · Summarization / extraction · Date not stated
GenAI game recaps for PLL and NWSL
No measured effect published

consultant case study
GitHub / Microsoft · Technology · Generation (code) · 7 September 2022
GitHub Copilot AI pair programmer
“developers who used GitHub Copilot completed the task significantly faster–55% faster than the developers who didn’t use GitHub Copilot”

vendor research (controlled experiment)
HubSpot · Technology · Generation · Date not stated
Breeze brand image generation (Stability AI on Amazon Bedrock)
“Within 4 months, HubSpot customers generated 300,000 images, a 150 percent increase above the initial monthly cap of 120,000 images.”

vendor case study
ImmoScout24 / Scout24 · Real estate · Q&A / search · 21 October 2025
HeyImmo AI assistant
No measured effect published

company press release / blog
ING · Financial services · Q&A / search · Date not stated
GenAI customer service chatbot (Netherlands)
“helping 20 percent more customers avoid long wait times”

consultant case study
Klarna · Financial services · Q&A / search · 27 February 2024
Klarna AI assistant for customer service
“It is doing the equivalent work of 700 full-time agents … Customers now resolve their errands in less than 2 mins compared to 11 mins previously”

company press release / blog
Mastercard · Financial services · Classification · 1 February 2024
Decision Intelligence Pro fraud detection
“Initial modelling shows AI enhancements boost fraud detection rates on average by 20% and as high as 300% in some instances.”

company press release / blog
McKinsey & Company · Professional services · Q&A / search · Date not stated
Lilli knowledge platform
“72 percent of the firm active on the platform, and colleagues reporting up to 30 percent time savings in searching and synthesizing knowledge.”

company case study (about itself)
Morgan Stanley · Financial services · Q&A / search · 2024
AI @ Morgan Stanley Assistant
“To date, 98% of Financial Advisor teams have adopted the Assistant.”

company press release / blog
Pfizer · Healthcare & pharma · Q&A / search · Date not stated
PACT “Vox” GenAI scientific search
“Nach Schätzungen von Pfizer könnten die Wissenschaftler jährlich bis zu 16 000 Stunden bei der Suche und Extraktion von Daten einsparen.”

vendor case study
Roche / Genentech · Healthcare & pharma · Generation · 30 January 2025
“Lab in a loop” generative AI drug discovery
No measured effect published

company press release / blog
smart Europe · Automotive · Generation · Date not stated
smart.AI Case Handler
“40% decrease in case resolution times … 20% increase in “first contact resolution””

vendor blog
Steuerrecht.com · Professional services · Generation · 27 October 2025
Legal analysis and drafting with ChatGPT Business
“Up to 10 hours of work saved per week per lawyer”

vendor case study
Unilever · Consumer goods · Generation · 19 March 2025
AI product digital twins for content creation
“results are already showing up to 55% in savings and 65% faster turnaround on content creation.”

company press release / blog
Zalando · Retail & e-commerce · Generation · Date not stated
Zalando Assistant and Trend Spotter
“over 1 million customers have interacted with the Zalando Assistant, with an average of four back-and-forth exchanges per session.”

news interview (third-party site)